Privacy Policy
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Last updated: July 2026
ViDERE Aquariums ("ViDERE", "we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection law.
Who We Are
Aquafront Ltd, trading as ViDERE Aquariums ("ViDERE", "we", "our", or "us"), is a specialist design and build studio creating bespoke aquatic and biophilic installations for residential and commercial environments.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Aquafront Ltd is the data controller responsible for your personal information.
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Registered Office
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Aquafront Ltd
Trading as ViDERE Aquariums
Office 6 Union House
Union Drive
Sutton Coldfield
B73 5TN
United Kingdom
Email: info@videreaquariums.com
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Information We Collect
We may collect personal information when you:
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Submit an enquiry through our website
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Contact us by email or telephone
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Request a quotation or consultation
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Subscribe to future newsletters or updates (if applicable)
This information may include:
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Name
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Email address
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Telephone number
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Company name
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Project location
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Information you voluntarily provide regarding your project
We do not collect sensitive personal information unless you choose to provide it.
How We Use Your Information
We use your information to:
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Respond to enquiries
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Prepare quotations and proposals
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Communicate during the design and construction process
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Provide ongoing customer support
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Improve our website and services
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Meet our legal and contractual obligations
We will never sell your personal information.
Legal Basis for Processing
Under UK GDPR, we process personal information because:
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You have given consent.
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Processing is necessary to respond to your enquiry or enter into a contract.
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We have a legitimate interest in operating and improving our business.
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We are required to comply with legal obligations.
Sharing Your Information
We may share information with trusted third parties where necessary, including:
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Professional advisers
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IT and website service providers
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Delivery companies
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Specialist contractors working on your project
All third parties are required to process your information securely and only for the agreed purpose.
Cookies
Our website may use cookies to improve your browsing experience and understand how visitors use our website.
Cookies may be used for:
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Website functionality
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Analytics
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Performance monitoring
You can control or disable cookies through your browser settings.
Analytics
We may use website analytics tools, such as Google Analytics, to understand how visitors interact with our website. These services collect anonymous information such as:
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Pages visited
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Time spent on the website
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Device type
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Browser type
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General geographic location
This information helps us improve the user experience.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.
When information is no longer required, it is securely deleted.
Data Security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, or destruction.
However, no method of internet transmission is completely secure, and we cannot guarantee absolute security.
Your Rights
Under UK data protection legislation, you have the right to:
Request access to your personal information
Request correction of inaccurate information
Request deletion of your information where appropriate
Restrict or object to processing
Withdraw consent where consent is the legal basis
Request transfer of your information where applicable
Lodge a complaint with the Information Commissioner's Office (ICO)
Further information can be found at:
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legislation or our business practices.
The latest version will always be available on this website.
Contact Us
If you have any questions regarding this Privacy Policy or the way we process personal information, please contact:
Aquafront Ltd
Trading as ViDERE Aquariums
Office 6 Union House
Union Drive
Sutton Coldfield
B73 5TN
Email: info@videreaquariums.com
I would also recommend creating three additional legal pages while you're finalising the website:
Terms & Conditions (website use)
Cookie Policy (required if you're using analytics or a cookie banner)
Accessibility Statement (not always legally required for private businesses, but good practice and reinforces professionalism).
Together, these give the site a complete and compliant legal foundation.
